In general in the UK, Generation X refers to those born in the 1960s and 1970s (following the Baby Boomers) who grew up during a period of social transition with the end of the Cold War, etc. (The ‘X’ refers to the generation’s lack of social identity.)

The Generation X birth rate is much lower than that of the baby boomers, due largely to the introduction of the contraceptive pill in the 1960s. In the 1990s, Generation X was noted for its apathy and lack of work ethic. Nowadays, Generation X is noted for its entrepreneurial skills in our high-tech internet-driven society.